This Carnival, Fanta® Joins Xbox to Celebrate Your Favorite Flavor

This Carnival, Fanta enters the gaming universe with an exclusive partnership with Xbox, giving fans the chance to play with more flavor.

As part of this collaboration, exclusive consoles, controllers, and Game Passes have been created, customized with the brand's most iconic colors and flavors – Orange, Pineapple, Grape, Passion Fruit, and Guaraná, one of the brand's latest innovations – linking them to the gaming experience.

“Fanta is a young, cheerful, extroverted brand, and this partnership with Xbox strengthens our positioning within a community that values entertainment, allowing us to approach a territory with strong affinity to some Fanta consumer segments, gaming. Being able to feature the colorful designs of Fanta® flavors on Xbox Series X consoles and controllers was an amazing opportunity, and we are very excited to offer fans the chance to enjoy this exclusive edition through our campaign,” says Diogo Martins, Marketing Director of The Coca‑Cola Company in Portugal.

“Play with the Flavor You Want” is the slogan of the campaign, which runs until March 17, with a presence across a wide range of digital media, points of sale, and Out of Home throughout the country. The campaign also includes strategic partnerships with influencers in the gaming and technology fields to create content, aiming to engage the community.

To participate, simply download the Coke App, scan the QR codes on the Fanta cans, accumulate points, and redeem them for prizes, including customized consoles and controllers, Game Pass, and other Fanta prizes.

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